{"id":2889,"date":"2024-09-18T16:09:14","date_gmt":"2024-09-18T16:09:14","guid":{"rendered":"https:\/\/luagroup.com\/case-studie\/lynx-indoor-ads\/"},"modified":"2025-09-25T15:13:57","modified_gmt":"2025-09-25T15:13:57","slug":"lynx-indoor-ads","status":"publish","type":"case-studie","link":"https:\/\/luagroup.com\/en\/case-studie\/lynx-indoor-ads\/","title":{"rendered":"Lynx Indoor Ads"},"content":{"rendered":"\n<p>During the pandemic, social media became the window through which people accessed all types of content. Lynx took advantage of this by launching a campaign that revolutionized influencer marketing in the UK. How? With Indoor Ads.   <\/p>\n\n<p>To achieve this, and thanks to the development of Indoor Ads\u2014banners in the form of cushions, mini bus shelters for the fridge, and indoor billboards\u2014we achieved massive participation, where creators creatively promoted the new Lynx deodorants from their homes.<\/p>\n\n<p><strong>Objective<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Increase brand awareness: enhance the visibility of Lynx among the target audience for the campaign.<\/li>\n<\/ol>\n\n<p><\/p>\n\n<p><strong>Strategy<\/strong><\/p>\n\n<p>To achieve the objective, a carefully crafted strategy was required, taking into account several key factors:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Ad hoc technology:<\/strong> A custom landing page was designed and developed specifically to direct all the traffic generated by the campaign. This website included a registration process where creators could sign up for the campaign to receive the product for promoting the action. <\/li>\n\n\n\n<li><strong>Influencer selection:<\/strong> A pre-selection of over 400 content creators was made, taking into account key variables such as engagement rate (ER), average views, and the audience of each profile.<\/li>\n\n\n\n<li><strong>Content creation:<\/strong> The goal for the creators was to produce authentic content using any of the Indoor Ads that best suited them, thereby capturing the attention of their audience. <\/li>\n\n\n\n<li><strong>Tracking and measurement:<\/strong> Each piece of content was monitored daily to analyze the campaign&#8217;s progress.<\/li>\n<\/ol>\n\n<p><\/p>\n\n<p><strong>Execution<\/strong><\/p>\n\n<p><strong>Phase 1:<\/strong> Profile Hunting<\/p>\n\n<ul class=\"wp-block-list\">\n<li>From a carefully curated pre-selection, each profile was contacted to activate them in the campaign, with a defined guideline and specific campaign instructions. <\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>Phase 2:<\/strong> Selection and product shipments: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Each creator registered on the landing page and was able to select the product they liked the most. <\/li>\n\n\n\n<li>With such a high volume of shipments, automating this process was crucial to ensure that all profiles received the products on time.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>Phase 3:<\/strong> Content publication<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Beyond the guideline, it was important to delegate content creation to the creators, allowing them to tailor it to their audience in order to maximize engagement.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>Phase 4:<\/strong> Analysis and performance<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Thanks to automation, the performance of each piece of content published during the campaign could be measured regularly.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>Results<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>The campaign generated over 4 million in reach among the target audience and 1.3 million in EMV, with up to 400 creators participating and over 400 pieces of content produced.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"833\" height=\"1024\" data-id=\"2578\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/3-833x1024.png\" alt=\"\" class=\"wp-image-2578\" srcset=\"https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/3-833x1024.png 833w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/3-244x300.png 244w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/3-768x944.png 768w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/3.png 1125w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"823\" height=\"1024\" data-id=\"2582\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/5-1-823x1024.png\" alt=\"\" class=\"wp-image-2582\" srcset=\"https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/5-1-823x1024.png 823w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/5-1-241x300.png 241w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/5-1-768x956.png 768w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/5-1.png 1170w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1242\" height=\"1234\" data-id=\"2579\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/7-1024x1017.png\" alt=\"\" class=\"wp-image-2579\" srcset=\"https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/7-1024x1017.png 1024w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/7-300x298.png 300w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/7-150x150.png 150w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/7-768x763.png 768w, https:\/\/luagroup.com\/wp-content\/uploads\/2024\/09\/7.png 1242w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":2985,"template":"","tipo-de-campana":[],"case-categorie":[32],"class_list":["post-2889","case-studie","type-case-studie","status-publish","has-post-thumbnail","hentry","case-categorie-lifestyle-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lynx Indoor Ads: Influencer Marketing Case Studies \u2013 Lua Group<\/title>\n<meta name=\"description\" content=\"Lynx boosted its brand awareness with a reach of over 4M and 400 influencers in a successful campaign optimized by Lua Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luagroup.com\/en\/case-studie\/lynx-indoor-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lynx Indoor Ads: Influencer Marketing Case Studies \u2013 Lua Group\" \/>\n<meta property=\"og:description\" content=\"Lynx boosted its brand awareness with a reach of over 4M and 400 influencers in a successful campaign optimized by Lua Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luagroup.com\/en\/case-studie\/lynx-indoor-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Lua\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T15:13:57+00:00\" \/>\n<meta property=\"og:image\" 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