{"id":4987,"date":"2026-10-01T09:21:51","date_gmt":"2026-10-01T09:21:51","guid":{"rendered":"https:\/\/luagroup.com\/?post_type=campaign-highlight&#038;p=4987"},"modified":"2026-10-01T10:09:36","modified_gmt":"2026-10-01T10:09:36","slug":"activacion-marca-mapfre-madrid","status":"publish","type":"campaign-highlight","link":"https:\/\/luagroup.com\/en\/campaign-highlight\/activacion-marca-mapfre-madrid\/","title":{"rendered":""},"content":{"rendered":"\n<p>Acompa\u00f1amos a MAPFRE en una activaci\u00f3n urbana en Madrid, dise\u00f1ada para generar contenido visual y de alto impacto a trav\u00e9s de creadores de contenido.<\/p>\n\n\n\n<p>Los perfiles acudieron presencialmente a Nuevos Ministerios y Paseo de la Castellana para crear contenido in situ, integrando la activaci\u00f3n como protagonista y aprovechando al m\u00e1ximo sus elementos visuales.<\/p>\n\n\n\n<p>A trav\u00e9s de diferentes formatos, se gener\u00f3 contenido din\u00e1mico y atractivo, trasladando la experiencia de marca al entorno digital de forma natural y diferencial.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls poster=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/10\/thumbnail_pdeplanazos.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/10\/pdeplanazosEVENTO-Kilometro-Rojo-y-Treboles1768380939675_2197903900.mov\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"832\" style=\"aspect-ratio: 464 \/ 832;\" width=\"464\" controls poster=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/10\/losfavoritosdepatri_thumbnail.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/10\/losfavoritosdepatriEVENTO-Kilometro-Rojo-y-Treboles1768386442466_727739050.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls poster=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/10\/thumbnail_momento_madrid.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/10\/momentomadridEVENTO-Kilometro-Rojo-y-Treboles1768384684212_5182379000.mov\"><\/video><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":4990,"template":"","class_list":["post-4987","campaign-highlight","type-campaign-highlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activaci\u00f3n de marca MAPFRE en Madrid | Portfolio - Lua<\/title>\n<meta name=\"description\" content=\"Activaci\u00f3n de marca MAPFRE en Madrid junto a creadores de contenido. Una experiencia visual dise\u00f1ada para generar contenido de alto impacto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luagroup.com\/campaign-highlight\/activacion-marca-mapfre-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activaci\u00f3n de marca MAPFRE en Madrid | Portfolio - Lua\" \/>\n<meta property=\"og:description\" content=\"Activaci\u00f3n de marca MAPFRE en Madrid junto a creadores de contenido. 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