{"id":4562,"date":"2026-03-06T13:41:21","date_gmt":"2026-03-06T13:41:21","guid":{"rendered":"https:\/\/luagroup.com\/campaign-highlight\/4562\/"},"modified":"2026-03-16T12:39:22","modified_gmt":"2026-03-16T12:39:22","slug":"4562","status":"publish","type":"campaign-highlight","link":"https:\/\/luagroup.com\/en\/campaign-highlight\/4562\/","title":{"rendered":""},"content":{"rendered":"\n<p>In these campaigns for SHEIN Spain, we activated content creators to produce UGC pieces aligned with key moments such as Valentine\u2019s Day, summer festivals, or guest outfit looks.<\/p>\n\n<p>Dynamic, creative vertical videos adapted to digital trends, produced under a content licensing model to reinforce the brand\u2019s presence across its own channels.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div 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3840;\" width=\"2160\" controls=\"\" poster=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/06133655\/inessobrino.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/03\/inessobrinoWedding-Season-&#x1F492;1746610353381_3263385200.mov\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" controls=\"\" poster=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/06133613\/violetafernandez.png\" src=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/06133414\/violetafernandezSpecial-occasions-X-SHEIN1753125670849_2377656080.mov\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"featured_media":4404,"template":"","class_list":["post-4562","campaign-highlight","type-campaign-highlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>- Lua<\/title>\n<meta name=\"description\" content=\"Lua Group develops a UGC campaign for SHEIN with fashion creators to generate creative content and strengthen the brand\u2019s social media presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luagroup.com\/en\/campaign-highlight\/4562\/\" \/>\n<meta property=\"og:locale\" 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