{"id":4560,"date":"2026-03-16T12:19:00","date_gmt":"2026-03-16T12:19:00","guid":{"rendered":"https:\/\/luagroup.com\/campaign-highlight\/4560\/"},"modified":"2026-03-16T16:47:02","modified_gmt":"2026-03-16T16:47:02","slug":"4560","status":"publish","type":"campaign-highlight","link":"https:\/\/luagroup.com\/en\/campaign-highlight\/4560\/","title":{"rendered":""},"content":{"rendered":"\n<p>In these campaigns, we partnered with JYSK across several activations in Spain and Portugal to increase visibility for new collections and store openings through lifestyle and home d\u00e9cor content creators.<\/p>\n\n<p>From collection launch events to store openings and reopenings, creators shared their experience directly from the spaces, showcasing products, environments, and highlighted areas. We also selected creators with local audiences for store-opening activations and coordinated invitations, content approvals, and publishing schedules. <\/p>\n\n<p>Through Reels and Stories, the content brought the brand\u2019s offering closer to their communities and amplified the launch of each new retail location.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"2560\" style=\"aspect-ratio: 1440 \/ 2560;\" width=\"1440\" controls=\"\" poster=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/16114107\/silviadebenito.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/03\/silviadebenito&#x1F534;-STORE-FEB26-Parla1772115920319_8036277200.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls=\"\" poster=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/16114312\/bernabedspep.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/03\/bernabedspep&#x1F534;-STORE-FEB12-JAEN1770914646262_4487564650.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"3840\" style=\"aspect-ratio: 2160 \/ 3840;\" width=\"2160\" controls=\"\" poster=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/16114150\/inesgutierrez_thumbnail.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/03\/inesgutierrez&#x1F7E2;-MACRO-EVENTO-NOVA-COLECAO-OUTDOOR-MAR-51773141524656_241395620.mov\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"848\" style=\"aspect-ratio: 480 \/ 848;\" width=\"480\" controls=\"\" poster=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/16114644\/mysweetnordichome.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/03\/inesnunesgon&#x1F7E2;-MACRO-EVENTO-NOVA-COLECAO-INDOOR-SEPT251758015942032_2232051260.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video preload=\"none\" height=\"1826\" style=\"aspect-ratio: 1080 \/ 1826;\" width=\"1080\" controls=\"\" poster=\"https:\/\/wp-media.luagroup.com\/production\/wp-content\/uploads\/2026\/03\/16115038\/jessicaantunes__.png\" src=\"https:\/\/luagroup.com\/wp-content\/uploads\/2026\/03\/jessicaantunes__&#x1F7E2;-TOP-EVENTO-NOVA-COLECAO-OUTDOOR-MAR-51772731399587_9820244090.mov\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"featured_media":4533,"template":"","class_list":["post-4560","campaign-highlight","type-campaign-highlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer Campaigns for JYSK<\/title>\n<meta name=\"description\" content=\"Lua Group developed influencer marketing campaigns for JYSK with lifestyle and 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